We all know the importance of building an audience.
But what about the importance of owning your audience?
Crypto & bitcoin creator, Anthony "Pomp" Pompliano posted a video podcast on YouTube talking about bitcoin (shocking) with a guest.
YouTube deleted his channel shortly after..
For over a year, he'd been posting almost daily content on the channel.
Earlier this year, we also saw Jack Butcher have his signature @visualizevalue and @value accounts taken away by Twitter.
(Visualize value was later restored, @value is still suspended)
Having a social media account taken away can be devastating, especially if it's the only way you can contact your following.
Luckily in these two examples, both Jack and Pomp had diversified their online presence so the loss (or temporary loss) wasn't as impactful.
However, for a new or budding creator, your effort may be focused on one account on one platform and the removal of that account could be an abrupt end to your career.
The takeaway: Begin siphoning your audience from borrowed to owned land. As the transition to web3 slowly takes place, traditional social media platforms may begin to lose their 'juice' over time. One way to mitigate platform risk is by owning your audience.
Some ways to begin doing so:
Collecting email addresses through:
Creating a paid community on platforms such as Patreon
Building a community on Discord/Slack (though still carries some risk)
If your business is suited for SMS, collect phone numbers
Your career may have been built on social media but with the instances we've seen so far, building an audience off of social media in tandem is one of the most effective ways to 'bullet-proof' your reach and connection with your following.