Top Takeaways from ConvertKit 2022 State of the Creator Economy Report

May 16, 2022

ConvertKit just released their 2022 State of the Creator Economy report.

They surveyed over 2,500 creators to get their insights on how they run their business, how they make money, and more.

These are my top 7 takeaways:

Takeaway #1)

The most common types of creators who make it full-time are educators & coaches

My thought: More teachers are going to become creators to escape the education system that has left them underpaid, while being able to reach way more students

Takeaway #2)

Of those who make it full-time, they typically talk about business and entrepreneurship

Those who create more "passion" content have remained hobbyists

My thought: Monetizing passions is hard & can take the joy out of it. People want to learn "how" to do something

Takeaway #3)

A majority of full-time creators began building their audience 3-5+ years ago

My thought: Do everything you can to keep playing the game . . take on part-time work, stay at your 9-5, etc. Financial success doesn't come until you've put in the work

Takeaway #4)

Digital products & services are the top 2 income streams for creators earning both over $50k and $150k

My thought: New creators aiming to go full-time need to focus on engagement rather than reach bc to create a successful product, you have to know your audience

Takeaway #5)

63% of full-time creators have hired help~28% of full-time creators worked 40+ hours per week

My thought: Going solo can be freeing, but hiring a freelancer or full-time help can increase sustainability

Takeaway #6)

61% of creators experienced burnout and 46% report the pressure to post everywhere as a cause

My thought: More creators will transition into creating episodic content, somewhat mirroring traditional media. Also aiming to monetize outside of just content creation

Takeaway #7)

Full-time creators who made over $150,000 also reported the highest happiness levels

My thought: Money + enjoyable career = happiness? 👀 As a society, we need to figure out what "enough" means to us, and then aim to build a career that can sustainably support it

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