“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.”
– Joanna Wiebe
A powerful quote that accurately reflects the importance of copywriting.
This thread from Jeremy Moser breaks down 10 copywriting tips to increase clicks & conversions:
Also read: How to Write a Successful Newsletter