One of my favorite newsletter minds is Ryan Sneddon. He's building a hyperlocal newsletter empire and this thread is a quick masterclass on how to get started and build a great newsletter.
• Ask for email address only. Name adds friction and friction = bad
• Basic landing page format
- Logo (with name)
- Tagline (how will you make my life better)
- Description (send cadence—start with once a week, what can I expect to read)