How to Write a Successful Newsletter

September 10, 2021

One of my favorite newsletter minds is Ryan Sneddon. He's building a hyperlocal newsletter empire and this thread is a quick masterclass on how to get started and build a great newsletter.

Top Takeaways:

• Ask for email address only. Name adds friction and friction = bad

• Basic landing page format

- Logo (with name)

- Tagline (how will you make my life better)

- Description (send cadence—start with once a week, what can I expect to read)

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