How to be More "Referrable" as a Freelancer - #46

Treyton DeVore
August 27, 2022

Welcome to The Loaf - a weekly newsletter that makes money & business more approachable for creators & freelancers​

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Creative Business: How to Be More Referrable as a Freelancer [article]

I started my freelance career in April 2021 and since then, I've made over $50,000 and worked with 15 amazing clients. Out of all of them, I've only sent two outreach messages and they were for my first two clients (and they were both twitter DMs).

Everyone else I've worked with has came through inbound or referral.

This article breaks down 7 different things you can do to increase the chance of getting clients without having to do any outreach.


Money: 5 Investing Mistakes You Might Not Know You're Making [article]

Making mistakes is a necessary part of learning, but few people can afford to make continuous mistakes with their money.

If you're investing in the market or looking to get started, these are a few things you need to avoid:

  • Being overconcentrated in individual stocks or sectors
  • Owning stocks you don't want
  • Failing to generate tax "alpha"
  • Confusing risk tolerance for risk capacity
  • Paying too much for what you're getting

free financial advice*

Topic of the week: How should I get started investing with $100?

While I can't give direct investment advice, I can walk through how to think about your different options.

But before you choose to place additional risk on your money by investing it, I highly recommend making sure you have appropriate savings. The exact number will vary based on your comfortability, but in my opinion, you should have at least one month of your living expenses saved before investing.


Because if you invest prematurely and don't have other savings in cash, you may be forced to sell your investments at a loss or pay unnecessary taxes to access your funds if you need the money. I call this the financial walk of shame.

If you have to sell investments early, you may miss out on a lot of growth.

For example, based on historical performance if you miss out on just the FIVE best days of the stock market, your returns drop by 35%.

So, when you get started investing, you want to stay invested.

The last thing is to consider your goals.

Is the $100 a starting point for long-term investing, or are you trying to trade stocks in hopes of making a quick profit?

I tend to stay away from trading and instead take a long-term approach because I don't want to think about my investments all the time (and you have a better chance of making money in the long term):

So let's say you're ready to get invested and put your $100 to work - you first need to choose what type of investment account you're going to use.

Here are a few different options based on what your goals are:

Taxable brokerage account

  • Purposes: Short-term investing, long-term investing, withdrawal flexibility
  • Features: No contribution limits, earnings subject to capital gains tax
  • Places to open: Public, Fidelity, Vanguard

IRAs (Traditional, Roth, Simple, SEP)

401(k) or Solo 401(k)

  • Purpose: Long-term, retirement investing
  • Features: Has contribution limits, tax advantages
  • Places to open: Your employer, Solo401k, Guideline

Alternative investing platforms

  • Purpose: Provide diversification and exposure outside of traditional investments
  • Different options: Fundrise (real estate), Vino Vest (wine), Rally (collectibles)

After you choose your account type, then you can choose your investments.

You may decide to invest in the stocks of individual companies you believe in or you may want to take a more passive approach - which means you could go with a few broad-market ETFs (i.e. bundles of different stocks).

Again, I like to take a passive, long-term approach. So for example, a classic set of investments is a 3-Fund Portfolio. The idea is to pick a group of simple, low-cost ETFs or mutual funds that give you plenty of diversification.

Here's an example using Vanguard funds:

  • Vanguard Total Stock Market Index Fund (VTSAX)
  • Vanguard Total International Stock Index Fund (VTIAX)
  • Vanguard Total Bond Market Fund (VBTLX)

You may choose to go 50% total stock market, 25% international, 25% bonds. Or depending on your risk tolerance, maybe you pick some individual stocks with 25% of your money and stick with a total stock market and international index with the other 75%.

Also read: How to build an investment portfolio

The nice thing is that with most modern investing platforms, you don't have to pay full price to buy one whole stock - meaning if Apple's stock was $200 and you only had $100 to invest, you could buy 1/2 of a stock with only your $100. This is called fractional investing.

And if you put $100 in tomorrow and don't invest more for another year, that's completely okay. Simply getting an account open is a big step and reduces future friction because you're more likely keep investing & transfer extra money in the future if the account's already open.

My last thought: If the $100 could be invested into a skill or tool to help you make more money, it could provide you much more returns than it would in the stock market. You could then take the money you make and have even more to invest. While there are no guarantees, an investment in yourself can be just as, if not more, valuable than putting money in the market.

Have a question about money? ​Submit it here

money matters

I failed spectacularly at getting a new guest this week - sent a few DMs only to hear crickets.

Oh well πŸ€·πŸ»β€β™‚οΈ

I'm curious though, do you enjoy the interviews? I thought it'd be a valuable addition, but I'm not sure if they're wasting your time by making the newsletter longer.

Maybe instead of including the full interview, I'll write a quick recap with a link to the full version on the blog for those who want to see the whole thing.

Also, more people have been unsubscribing since I added the interviews, so I'm kinda lost.

Let's do this - if you'd like to see keep seeing a new interview every week hit reply and let me know, and if you're a freelancer or creator I'd love to feature you!

..more crumbs

πŸ‘» How to build a successful blog is less time

πŸŽ“ Student loan forgiveness, explained - "Only people who earned less than $125,000 as an individual or $250,000 as part of a married couple in 2020 or 2021 will be eligible for forgiveness"

πŸ‘ Sara Dietschy launches LAB22, a productivity brand

😳 YouTuber's subscription box business acquired for $12 million

πŸŽ₯ Watch: How to create a killer youtube video (to blow up your channel)

✍🏼 Freelance Finds: How to negotiate better as a freelancer

the breadheads*


Keep creating,

Treyton DeVore


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