Why You Shouldn't Start a Business

Treyton DeVore
March 27, 2022

Creator Crumbs

Business: Why You Shouldn't Start a Business [Thread]

If you create for awhile, there's a chance that your efforts evolve into a business opportunity. When the time comes, the decision between staying solo and maintaining the "hobby" feel or taking a business-minded approach will be challenging. Starting a business can be a huge responsibility and you may find out that you enjoy the comfort of creating on the side while maintaining a stable job.

"If you just want to have freedom, don't do it.

If you just hate your job, don't do it.

Do it only if you can't sleep for the want of working on your idea 24/7."

Money: 5 Times You Should Trade Time for Money [Thread]

A quick thread from Nathan Barry, founder of ConvertKit, highlighting a few times in your career where the amount of money you make shouldn't be the priority.

Two of my favorites:

When you’re just getting started - early in your career, the most important thing is to make enough to pay rent and buy groceries. Don’t look down on any job that allows you to do that. Once you have a stable foundation you can start to pursue opportunities with more leverage.

When the work is rewarding & meaningful - if you’ve found work that is meaningful and fulfilling to you, you should do that work. Even if some expert says you shouldn’t trade time for money. A lot of money is far from the only kind of wealth.

Strategy: Emma Chamberlain on Call Her Daddy - Part 2 [Podcast + Video]

In this Spotify Exclusive interview, Emma Chamberlain opens up about the hidden drawbacks of being a popular creator. She's been one of the most prolific creators on the platform over the past several years with a majority of her content being personal, potentially vulnerable vlogs.

Experiencing the success she's had so far at a young age can be difficult and as creative careers become more and more popular, you can learn invaluable lessons from those who are a few steps ahead. She talks through her approach to YouTube and adjustments that she's making to build a more sustainable, fulfilling lifestyle.

How to Recognize Burnout

"The way we define burnout is creative output without direction"

- Samir Chaudry on Emma Chamberlain quitting YouTube

I'm writing this section of the newsletter this morning, March 26th, from the cafe of my hotel in NYC before I head over to Central Park and The Met. A few weeks ago, I booked the trip with no agenda and no travel buddy. Just a 5 day solo venture to experience a change of environment and to visit my (current) favorite city.

When I bought my tickets, I was at a creative standstill. It was challenging to think of new content ideas, it was difficult to create around the ideas I already had, and I lost confidence in my ability to create something engaging and meaningful. It felt like I had nothing left (even though I knew that wasn't true).

But the thing about burnout is that it isn't a permanent state of mind, and it's not a direct reflection on you as a creative. It's something that everyone experiences and needs to learn how to manage.

But I think the quote from Colin & Samir above sums up a vast majority of burnout cases.

Creative output without direction is painful. It's hard to keep going when it feels like there's no purpose or meaning behind what you're creating. It's enjoyable to create things for fun, but when some of your content is part of your career and your brand, losing the vision is like athlete forgetting why they love and started playing their sport.

You can't put your full time and energy into something that you don't have direction for.


I found this graphic from Ness Labs that highlights a few burnout symptoms:

Being aware of burnout is huge but to reduce its effects, we need to learn how to manage it. This is going to look different for everyone, but these are a few things I've done to get unstuck:

  • Talk with others - you're not alone in your creative journey. There are other people experiencing the same things or have already gone through them, so by talking with others you can find comfort as well as advice.
  • Take a break & reset yourself - I'm using this strategy with my New York trip and it's been one of the most effective for me. I love traveling and a change of environment is usually needed because I generally work & create alone in my apartment. I haven't put much intentional thought into content the past couple of days and funny enough, I've had more ideas than ever. You may not need a full vacation, but a few days to yourself without feeling the pressure to publish something could be the creative unlock you're searching for.
  • Repurpose old content - Depending on where you're at with burnout, repurposing an old, successful piece of content can serve a couple of roles. It can spark new comments and engagement from your following that inspire new things to create. And by going through your content library, you'll probably also recognize times where you felt burnt out before, recovered, and continued creating.

Burnout is challenging to manage, but learning to do so is essential to maintaining a creative career. The work you do is hard even though it may seem like a walk in the park to someone who's never done it before. Don't discount yourself. We're all on a journey and trying to figure it out day by day. There's no roadmap for us to follow like there is in corporate careers so losing direction can happen at any time.

By prioritizing and being kind to yourself, recognizing the symptoms, and learning what solutions are most effective for you, you can maneuver through your creative career without fearing the inevitable feeling of burnout.

Also read: How to Come Back from Creative Burnout

..more crumbs

🔍 How to find Twitter content ideas

🗓 How ConvertKit's creative director plans her week (and tools to use)

💰 Tax tips if you received more than $600 through PayPal in 2021

🎥 The benefits of keeping YouTube creation a hobby

🎥 Why this YouTube family is done being full-time creators

📈 How to create viral content (h/t Josh Spector)

Freelance Finds: How to archive your bylines and featured posts (h/t Liz Froment & Kelly Dawson)

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